BRAND VALUE

EXCEPTIONAL SERVICE

We will consistently delight our customer by delivering an experience of genuine updated hospitality backed by superior product offerings and will strive at all times to drive maximum financiaI returns on their investment.

INTERGRITY

We are honest and straightforward in our interactions with our owners, guests, colleagues and the communities in which we operate.

RESPECT

We respect the objectives of our stakeholders, the values of our guests, and the cultural difference in the locations that we operate.

TEAMWORK & PASSION

We bring our individual expertise, creativity and passion for our industry as an Azana Hotel Management team member. This sets us apart and is the essence of the Azana Hotel Man agement way.

CONTINUOUS IMPROVEMENT

We are innovative and utilize best practices to continuously improve our management techniques, and the quality of our products and services.

BRAND POSITIONING

Azana Hotel Management brand identity is the strategic foundation of the brand and the brand voice. We built on a foundation of meaningful brand strategy, focused brands with better product and service, our position will differentiate our brand. Our position will affect and ultimately match consumer perceptions of our brand. Our position will identify our brand’s unique value to consumers, our brand position is believable.

BRAND IDEA

It’s time to change & transform.

BRAND TARGET

The Readiness Hotelier Owner.

BRAND VALUES

Exceptional Service, Integrity, Respect, Teamwork and Passion, Continuous Improvement.

BRAND POSITIONING

For the independent-minded hotel owner who values originality, Azana is the only hotel management that inspires and persuades its future owner to discover something different – each and every time their guest stay in their hotel – so that no stay ever feels routine.

BRAND PERSONALITY

Comfortably Cool. “Just right” tension between refined sophistication and exuberant fun, quietly playfuI or subtly surprising.